Amazon will happily sell you hardcover and paperback books but it would rather have you reading digital books preferably on the e-readers that it sells. The company today announced a new initiative called the Kindle Reading Fund that’s meant to expand digital reading across the globe. Through this fund, Amazon is going to donate Kindle e-readers and Fire tablets as well as e-books to various communities around the world.

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It will work with partner organizations to expand digital reading across the globe. It will provide this support to organizations like hospitals, schools, libraries, PTAs, and other non-profit organizations. The company is also working with Worldreader to support reading programs in the developing world.

Amazon’s partnership with Worldreader will include the company donating thousands to e-readers to developing nations and supporting them by providing e-books. The company has also donated thousands of e-readers and Fire tablets to students and teachers, it’s working with the National PTA to get parents to take an interest in children’s reading.

The Kindle Fund enables the company to open up Amazon to donation requests from 501 (c)(3) organizations and schools in communities. Organizations can reach out through the Fund’s website to request support and Amazon will get back to them in ten days.

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