We have been hearing rumors that Fujifilm could be considering getting into the medium format camera business, and that the camera could be announced today. Sure enough the rumors were proven true because at Photokina 2016, Fujifilm has officially taken the wraps off their medium format mirrorless camera system, the GFX 50S.

In terms of specs and features, it is clear that the GFX 50S is aimed at professionals, which makes sense since the average photographer probably wouldn’t have a need for medium format cameras. The GFX 50S will pack a 51.4MP sensor under its hood, and will allow photographers to shoot in varying aspects such as 4:3, which is the default, along with 3:2, 1:1, 4:5, 6:7, and 6:17.

There is no built-in viewfinder and if you require one, there will be a separate detachable EVF. Design wise, the camera is reminiscent of Fujifilm’s X-T releases which is a good thing if you like that slightly retro look. As for lenses, we’re looking at Fujifilm introducing a new lineup of GF lenses that are designed specific for the G-mount, so your current collection will be pretty much useless.

The company has announced 6 different lenses at launch, which includes a 63mm f/2.8 (50mm equivalent in the 35mm format), 32-64mm f/4 (25-51mm equiv), 120mm f/4 (95mm equiv), 110mm f/2 (87mm equiv), 23mm f/4 (18mm equiv), and 45mm f/2.8 (35mm equiv). Pricing was not mentioned and availability is set for early 2017, but last we heard, it is expected to be more affordable than Hasselblad’s recently announced X1D, but we’ll have to wait and see if those rumors pan out.

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