google_amp_searchGoogle’s answer to Facebook’s instant articles comes in the form of AMP – Accelerated Mobile Pages. It’s pretty much the same thing where clicking an article will load it instantly, versus normal websites in which users will have to wait for the contents to download before they can see what’s on it.

So far Google’s AMP has been displayed at the top of search results as a carousel, which we guess is convenient if you want to see which pages are AMP and which aren’t, but now in an announcement by Google, it seems that accelerated pages will now be shown normally in search results as well, as you can see in the screenshot above.

According to Google, “Now when you search on your mobile device, you’ll see a label that indicates a page is AMP’d. This doesn’t change Search results but will show you which sites have pages that are ready to load lightning fast.”

Pages that are AMP’d will show a little lightning icon and the word “AMP” next to it, so you will be able to tell which pages have that feature and which don’t. This distinction is important because if you’re in a rush and you’d rather not wait for pages to load, picking the AMP’d pages is one way to go about it.

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