Leica, a company known for their very expensive and almost exclusive cameras is certainly dipping their toes into pretty much every aspect of the camera market, such as going full-frame mirrorless with the Leica SL. Now it seems that they plan on taking on part of the market that has been largely dominated by the likes of Fujifilm by announcing the Leica Sofort.

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If you’re wondering why the name sounds familiar, it is because several days ago, leaked photos of the camera made their way online, showing off Leica’s plans for an instant film camera. According to Leica, the Sofort will come with a bunch of different modes to suit the situation you’re trying to capture, which includes Automatic, Party & People, Sports & Action, and Macro.

It also has the added advantage of giving photographers manual controls if they want to adjust the focusing distance, toggle the flash, adjust image brightness, and more. The camera will also feature a 60mm f/12.7 lens, which safe to say isn’t necessarily the fastest lens we’ve seen, a shutter speed of 1/8-1/400, and a battery that is good for about 100 shots.

The good news is that the Leica Sofort will rely on Fujifilm’s Instax films, and while the format will remain the same, Leica will be slapping its own branding on it and changing its borders from white to a cream finish, which the company claims is a nod to “the nostalgic character of instant photography”. The Leica Sofort is priced at $299 and will be available in November. Its film packs are being sold for $13 for a pack of 10 color exposures, and $16 for a pack of 10 monochrome exposures.

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