November is here which means that people are gearing up to get their holiday shopping done. There will be a plethora of deals to be had online come Black Friday and Cyber Monday, but retailers are trying to beat their rivals to the punch by launching some of their deals early and even keeping them around for longer. Amazon today announced its countdown event for Black Friday 2016 which will provide customers with access to great Black Friday deals until December.

Amazon says that it doesn’t want its customers to have to wait until the day after Thanksgiving for Black Friday deals which is why it’s kicking off the savings a bit early. It will be counting down to the big day “with even more deals all day, every day.” It has set up a dedicated page where you can find all of Amazon’s Black Friday 2016 deals.

This dedicated page will remain live until December 22nd which means that the company will be offering sales and discounts for a total of 52 days. It makes sense since people will need to get their Christmas shopping done as well and Amazon would surely want them to buy stuff from it.

However, you can expect the biggest deals and discounts to be saved for Black Friday proper as well as the subsequent Cyber Monday. It’s even expanding Cyber Monday to an entire week, it’s going to kick off Cyber Monday with a week’s worth of cyber deals just to get more people to shop online.

Filed in General. Read more about , and .