Flash sales are a method commonly used by some smartphone manufacturers to sell as many units of their handsets as they can by offering a discount on the handset for a limited period of time. It’s a strategy that works particularly well in emerging markets like China and India which is why many companies use it there. Huawei’s Honor sub-brand recently held its first flash sale for the Honor 6X handset in the United States and it did quite well. The device sold out in 25 minutes.

Honor has taken a slightly different approach to how it’s doing business in the U.S. market. It has combined an online-only sales model with weekly flash sales that offer discounts on its new smartphones for a limited time.

The strategy appears to be working for the company as its market share in the United States is gradually rising. Huawei itself is on the path to becoming one of the biggest smartphone vendors on the planet, so things are going along quite nicely for the Chinese behemoth.

Honor’s first flash sale for the Honor 6X offered a $50 discount on the device. Those who wanted one could purchase it online through Honor’s website for $199.99 instead of the normal $249.99 price.

The company says that its first flash sale for this device was a “huge success” and that it sold out within 25 minutes. To be fair, Honor didn’t really say how many units it sold during the flash sale, but since it’s a big enough company at least we can be sure it’s not making this claim after only selling a few hundred units of the Honor 6X.

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