Intel’s 10 nanometer Cannon Lake chips have long been delayed but that’s not stopping the company from trying to increase the hype surrounding them. The company is claiming that its 10 nanometer Cannon Lake chips will be a “full generation” ahead of those from rivals like Samsung and TSMC when they finally arrive. Intel says that this will be possible due to “hyper scaling” which basically incorporates twice as many transistors in the same space.

The company says that its Cannon Lake chips will deliver a 25 percent improvement in performance and 45 percent improvement in power efficiency compared to the existing Kaby Lake processors when they finally arrive before the end of this year.

These are certainly tall claims from Intel particularly when you consider the fact that rivals like Samsung are already producing chips on the 10 nanometer process, chips like the Qualcomm Snapdragon 835, which will power almost all Android flagship smartphones this year. Samsung’s own Exynos 8895 processor is based on the 10nm process.

Intel points out that while the chip trace sizes will remain the same, its chips will have better feature density and will have twice as many transistors in the same size as the chips from Samsung. This will allow the company to “continue the economics of Moore’s Law” by producing smaller die sizes.

Intel is even planning to come out with enhanced versions of its 10nm chips down the line which will be called 10+ and 10++. They will promise a 15 and 30 percent boost in performance respectively.

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