If you’re trying to find something online and you want images to help confirm whatever it is that you’re searching for, there’s a good chance that you’ll end up using Google Images to make your searches. However it seems that Google wants to take advantage of that and will now be showing users “Similar Items” which are basically shopping links.

In an announcement on Google’s blog, “Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.”

Google has also announced that they will be expanding the search to cover more categories in the next few months. As you can see in the screenshot above, the Similar Items will be placed below each of the images in the search results, with the items being pretty close to what is being shown in the images.

This means that if you like a certain look and are wondering where to get it, Google’s Image Search plans to take some of the guess work out of that. The changes should already be live so check it out if you haven’t done so already.

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