While Amazon does ship to many parts of the world, in terms of localized operations, the company doesn’t have operations in every country yet, meaning that for a lot of customers, they still have to put up with long shipping times and hefty shipping prices because of that. However it seems that those living in Southeast Asia can rejoice as Amazon has expanded into the region.

There were rumors earlier this week that Amazon could be expanding into Southeast Asia, and those rumors have since been confirmed with Amazon launching its Prime Now service in Singapore. This is the first time Amazon is stepping foot into Southeast Asia and will be taking on local competitors.

For those unfamiliar with Prime Now, basically it offers up faster shipping if you don’t mind paying for it. Customers in Singapore are given two options, with one option priced at S$5.99 to deliver purchases within 2 hours, while a $9.99 option is also available for deliveries in 1 hour, although this is only to select postal codes. All orders above $40 will be given free 2 hour deliveries.

Deliveries are also made seven days a week, so there is no worry about ordering on a weekend and only having the order fulfilled during working days. Right now customers in Singapore won’t need a Prime membership in order to take advantage of its Prime Now service, but it is only for a limited period of time. No word on when Amazon plans to expand to other parts of Southeast Asia, but we expect that Singapore is just the first step.

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