A trend that we’ve started to notice in recent times is developers creating “lite” versions of their apps. However sometimes the existence of these apps might not necessarily be the most obvious, which means that the users that will really benefit from them might not even know that they are there.
However Google is changing that because according to reports, Google is said to be recommending “lite” apps to some users in the Play Store. This means that there will now be more awareness surrounding these apps, so whether or not users will choose to go with the app or go for the “full” version is up to them, but at least the option is presented to them.
It is unclear as to how Google is recommending these apps, but presumably it is based on your device. For those unfamiliar with the “lite” apps, these are basically lightweight versions of certain apps like Facebook, Skype, Twitter, and more. They are less “heavy” in terms of installation size, and will also be more data-friendly which is aimed at users who are in markets where internet isn’t so fast or stable and might be expensive.
For those living in markets like the US, you guys probably aren’t the app’s target audience so if you don’t see these recommendations, that’s probably one of the reasons why.