According to the report which is based on HTC’s own announcement, sales for the month of June dropped by 68% despite the HTC U12+ having been released. According to an analyst who did not want to be named, “In the high-end segment, the sales of their flagship phone this year has been lower than expected, leading to lower market share. As for HTC’s middle-end and entry-level series, the new models feature neither new specs nor high performance-price ratio, influencing the sales.”
HTC has been having a tough time in the recent years. While the company has been putting out some pretty decent handsets, they have been overshadowed by the likes of Samsung and also other Chinese companies such as Huawei, Xiaomi, Oppo, and Vivo, all of whom have been releasing phones that are not only affordable, but come with decent specs as well.
HTC has also recently stated that they plan to slash their workforce by around 1,500 jobs at its factory in Taiwan.
Filed in HTC.. Read more about