Amazon has sold a whole lot of its Fire TV devices and if a new report is to be believed, the company might soon launch a new video service for the millions of users who have one hooked up to their TVs. The report claims that this new video service will be exclusive to Fire TV owners and while it’s going to be free, they will have to put up with advertisements.

The Information reports that this new service is tentatively called Free Dive and that it will be available for free exclusively to Fire TV owners. Much like other video streaming services, they won’t have to pay a subscription fee to access Free Dive.

Amazon will show them targeted advertisements instead which will generate revenue for the company in the process. The app itself is reportedly being developed by IMDB which happens to be an Amazon subsidiary since 1998. It’s reportedly in talks with major TV networks to licenses non-original content for this streaming service.

This model is not all that different from the one employed by Roku for its Roku Channel. It also distributes TV shows and movies for free through Roku Channel but device owners have to put up with advertisements. So this just might happen, even though Amazon hasn’t commented on the story so far.

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