Xiaomi has launched a new sub-brand to better compete in the affordable segment. It’s sticking to its strategy of offering impressive specs at an aggressive price point. Xiaomi today announced the Pocophone F1, a $300 device that ships with the Snapdragon 845, the same processor that you find in Samsung’s Galaxy Note 9.
It had been teasing the Pocophone F1 or Poco F1 for several days now and finally Xiaomi unveiled the device at an event in Delhi, India today. Xiaomi is aiming to diversify its portfolio with this new sub-brand and offer devices that give customers more value for money.
The handset features a 6.18 inch Full HD+ 2246×1080 pixel resolution LCD display with a notch as it has 18.7:9 aspect ratio. There’s a Snapdragon 845 processor under the hood with up to 8GB of RAM and 256GB of storage. Prices start at $300 for the base model and will be available starting August 29th.
The Poco F1 has a 12 megapixel + 5 megapixel dual rear camera setup in addition to a 20 megapixel selfie shooter with a f/2.0 lens. The notch houses the infrared sensor for face unlock.
The handset even has stereo speakers. Powering all of this is a 4,000mAh battery. Xiaomi has only confirmed pricing and availability details for this handset in India today. It will announce prices for other markets across the globe on August 27th.