ZEISS is a company that many might associate more with its lenses that can be found on Sony cameras. However it seems that the company is expanding its portfolio and is now entering the full-frame camera business with the launch of the ZEISS ZX1, the company’s first full-frame digital camera.

Given that ZEISS is known more for its lenses than cameras, it actually proves somewhat advantageous as the design of the ZX1 is rather unique compared to what other camera makers are putting out these days. The body is clean and simplistic and offers an add curve at the end which we can only assume was to provide a better grip and ergonomics.

However not only is the design of the camera unique, but so is its functionality. It will feature a 37.4MP full-frame sensor and takes photos like regular cameras, but it will also allow photographers to make edits within the camera using a fully integrated Adobe Photoshop Lightroom CC, although given its 4.3-inch touchscreen display, we’re not sure how functional this is.

According to Jörg Schmitz, Head of the Consumer Products business group at ZEISS, “We know that we exploring new ways and initially addressing a special target group with the ZEISS ZX1. With our concept we are focusing on ambitious, professional creatives who want to produce their photographic experiences quickly and efficiently, and inspire as many people on the Internet as possible. This requires a streamlined workflow in addition to high-end features. This is exactly what the concept of the ZEISS ZX1 offers.”

No word on pricing just yet, but based on the pricing we’re seeing in other fixed lens full-frame digital cameras, don’t expect it to come cheap. There is also no set launch date but the company expects to arrive in early 2019.

Filed in Photo-Video. Read more about Digital Cameras.

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