HTC has had a rough couple of years in the smartphone market. Even though it has made devices that have received good reviews, the company just can’t seem to sell enough of them to stop bleeding money. It’s not giving up, though. HTC Taiwan president Darren Chen has said that the company aims to reboot its smartphone sales by focusing on flagship and mid-tier models next year.
Chen said that the company will be looking to improve its smartphone sales in the first half of next year by focusing on mid-tier and high-end models. The idea here is to improve the company’s market share and profitability.
He added at a product event today that HTC will continue to extend its flagship U12+ lineup into 2019 as part of this policy. This has been done to prolong the series’ product lifecycle. Chen noted that sales of the 128GB variant of the U12 Life have been performing well ever since the device was launched in November.
HTC also launched its first Exodus blockchain smartphone this month and Chen revealed that the first batch has already been sold out. HTC is now mapping a new strategy and business model for the further promotion of blockchain smartphones. The company will also be improving the performance of its Viveport VR app store and aims to make it a robust platform like the Google Play and Apple App Stores.