Amazon is reportedly sending out free samples to customers that are based on their buying habits and history. It certainly has a lot of data in this regard given that Amazon is one of the top online retail marketplaces in the world. This is a pilot program but it’s not known how long has this program been in operation and if it will evolve into a bigger part of Amazon’s overall marketing efforts.

Axios reports that Amazon has partnerships with select brands through which its customers are being sent the free samples. The samples are obviously sent with the intention of compelling them to make a further purchase on Amazon.

The report traces back the earliest posts of Amazon customers receiving free samples in the mail to August 2018. However, there’s not a lot of information available about this program right now. What the sampling page does mention is that it’s free to participate in this program and customers are free to opt out even though they’re seemingly being opted in automatically.

“It’s like Amazon’s product recommendations, but real, so you can try, smell, feel, and taste the latest products,” the website reads. Amazon hasn’t confirmed or denied if this sampling program will eventually form a bigger part of its marketing strategy.

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