Image credit – TechCrunch


Back in the day if you wanted to buy new furniture, you’d have to go to the store to get an idea of what it looks like and also its measurements. However these days companies are getting smarter with their shopping experiences, like Walmart who offers up a 3D virtual shopping experience, and IKEA who uses augmented reality to help users envision furniture placements in their home.

Now it looks like Amazon is getting in on the action as well and has since launched a new shopping experience called Showroom. This is not Amazon’s first attempt at furniture. The company had previously launched its in-house furniture brands with private labels, but with Showroom, Amazon has created a virtual space for users to mix and match furniture to get an idea of what kind of look that they are going for.

For example by providing users with a virtual living room, shoppers can pick and choose from a variety of design options, such as the colors of the wall, the flooring, and also choose from various types of furniture to help create the living room that they desire. Once shoppers are done, they can click “add to cart” and you can actually buy everything that is pictured.

The feature has yet to go live and according to the company, they confirmed to TechCrunch that they are testing it out on on Amazon’s website and also Amazon’s mobile app.

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