It’s not uncommon for Amazon to start selling products that have become popular on its massive retail platform on its own. Skincare products drive a considerable chunk of online sales and Amazon wants in on the action as well. That’s why it has now introduced its very own skincare line called Belei. It’s not Amazon Belei, mind you, because the company’s name is conspicuously absent from the packaging.


The company sent out a press release today confirming that Belei is a “line of high-quality skincare products” which provide solutions for different skin types and are made from ingredients that have “proven effectiveness.”

The Belei line includes 12 different items which range from retinol moisturizer to facial wipes and multi-purpose serums. These products will help customers address common skin care concerns such as acne, fine lines, dark spots, and wrinkles.

Amazon points out that all Belei products are free of sulfates, phthalates, parabens, and fragrance. They have not been tested on animals. The product bottles are made from post-consumer recycled resin while the carton packaging is 100 percent recyclable.

All Belei products are eligible for free shipping which includes unlimited free two-day shipping with Amazon Prime. The full collection is listed at the dedicated Amazon page for Belei. Prices start at $9 for the wipes and go up to $40 for the serums.

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