There’s no shortage of people hawking stuff on Instagram. Whether it’s a fitness model you follow who’s promoting a diet tea or a clothing brand showcasing its latest range. It’s a platform which may influence your next shopping decision. That’s why Instagram has been building out shopping features on the platform with Checkout on Instagram being the latest one. It will enable users to shop for products without having to leave the photo-sharing app.
With Checkout on Instagram, users will be able to buy a product they come across without leaving the app. The “Checkout on Instagram” button will appear on a product from a brand’s shopping post. Users can tap on it to see various options such as color and size. They can then proceed to pay for the purchase within the app.
They only have to enter their name, email, billing information, and shipping information the first time they use this feature. Once the first order is complete, Instagram says that all of the information is stored securely for convenience the next time you buy something in the app. Instagram will even display notifications about shipment and delivery within the app itself.
The Checkout for Instagram feature is currently in closed beta for businesses and it’s available to users in the United States. Some of the brands that will be using it include Burberry, Adidas, Balmain, Kylie Cosmetics, Zara, Uniqlo, and many more.