When you get on a plane you’re not thinking about which seats might be the safest in the event of a crash. You’re hoping that the plane doesn’t crash in the first place. That might have been lost on Dutch airline KLM’s social media team when they tweeted about which seats might be the safest in the event of a plane crash.
KLM India tweeted about the safest seats on a plane last week. The conclusion was based on a 2015 analysis by TIME Magazine of the seating chart and fatalities data from the FAA’s CSRTG Aircraft Accident Database.
The now-deleted tweet mentioned that “the fatality rate for the seats in the middle of the plane is the highest,” and that the “the fatality rate for the seats in the front is marginally lesser and is least for seats at the rear third of a plane.” The tweet even had a graphic which read “Seats at the back of a plane are the safest!”
The account’s followers were really not thrilled about this. No wonder the tweet was deleted on the very same day that it was posted. An apology was later tweeted out with the clarification that the post was “based on publically available aviation fact” and that it wasn’t the opinion of the airline. It also added that “it was never our intention to hurt anyone’s sentiments.” It should be a rule of thumb for airlines, don’t remind people that planes can crash.