Snapchat is trying out its hand with new video content in a hope to capture more eyeballs for in-app content. It has announced new Creator Shows which will be available in the app. These shows feature celebrities like the Terminator Arnold Schwarzenegger himself, tennis superstar Serene Williams, Kevin Hart as well as creators like Loren Grey, Rickey Thompson, and Emma Chamberlain.


The company says that these Creator Shows are going to be vertical video, first-person shows with themes revolving around fashion, dance, fitness, beauty, and more. This is a new format addition to Snapchat Shows which, according to Snap, has tripled in time that viewers spent watching daily over the past year.

Arnold Schwarzenegger’s show Rules of Success will provide viewers with motivational advice from the famous bodybuilder, movie star, and later the former governor of California. Throwback Toys with Jordyn Jones will be an unboxing series featuring retro toys while Chasing Clout with Spencer Pratt will feature the pop culture oracle.

These shows will have a runtime of between three to five minutes and will have around eight to ten episodes per season. They will be released on the app’s Discover page starting this summer. With some big names involved, there’s definitely going to be considerable interest in this new content.

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