Over in China, WeChat is flourishing not just as a messenger app, but a platform for companies and individuals to conduct business, allow users to send money to each other, play games, and more. This is why it didn’t really come as a surprise that Facebook-owned WhatsApp is trying to come up with similar features as well.
The company launched its WhatsApp Payments back in 2020 and now it seems in a bid to attract more users to use it, the company could actually be getting ready to offer cashback for using its services. This is according to a report from WABetaInfo who discovered references to the upcoming feature.
It seems that after using WhatsApp Payments, cashback will be given to users in the next 48 hours. Given that the feature appears to be in beta, not much is known about it yet. Also, as the publication notes, this feature seems to be limited to UPI Payments for now, so it is unclear if other platforms will be eligible for it as well, or if they’re simply testing it with UPI Payments first.
We should point out that at the moment, WhatsApp Payments is limited to India and Brazil. We’re not sure if there are plans to eventually expand the service to other parts of the world, but the mobile payments space is incredibly competitive so trying to break into other more established markets might prove to be challenging.