JBL has stepped up to the plate against Sonos with its fresh lineup of Authentics speakers designed for multi-room connectivity; While Sonos has been a pioneer in this space since 2013, JBL’s new series comes packed with features that could give Sonos a run for its money.

The three models in the Authentics series have multi-room audio support, automatic self-tuning, and flexible connectivity options via Bluetooth, WiFi, and Ethernet. All three products can concurrently run both Google Assistant and Alexa, setting a precedent in the industry for such dual-assistant capability.

Drawing design inspiration from its 70s L100 speaker, JBL has given the Authentics series a distinctive look with a grid-patterned Quadrex grille, leather-wrapped aluminum frame, and a black and gold color scheme.

JBL Authentics 500

The headliner of the lineup, the Authentics 500, offers three one-inch tweeters, three 2.75-inch mid-range woofers, and a single 6.5-inch downfiring subwoofer. This model supports Dolby Atmos and retails for $700.

JBL Authentics 300

For portable convenience, the Authentics 300 provides 360-degree audio, featuring a user-replaceable battery for eight hours of listening time. Priced at $430, it may be a good option for on-the-go use.

JBL Authentics 200

The Authentics 200, priced at $330, boasts two one-inch tweeters, a five-inch woofer, and a six-inch passive radiator. It promises to deliver rich stereo sound, deep bass, and a balanced audio profile.


All three speakers are set to launch in black on September 17th. They are compatible with the JBL One app, allowing users to sync music services, customize the EQ, and adjust settings according to their preferences.

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