Seoul Metropolitan Government and the Seoul Business Agency (CEO Hyun Woo Kim) are promoting the 「AWE USA 2025」 Seoul Joint Pavilion operation project to support the global expansion of small and medium-sized enterprises within Seoul. The Seoul Business Agency is an affiliated organization under the Seoul Metropolitan Government that contributes to promoting entrepreneurship, corporate growth, and industrial development for the economic promotion and revitalization of Seoul. It operates key convergence industry hubs in Seoul, such as Magok, DMC (Digital Media City), and G-Valley.
The Seoul Business Agency will select 10 XR companies in Seoul to form the Seoul XR Joint Pavilion and support their participation in AWE USA 2025 (Augmented World Expo), North America’s largest XR industry exhibition. The exhibition is from June 10th to 12th, 2025, in Long Beach, California, USA. This joint pavilion will focus on exhibition participation and consist of a multi-faceted global expansion program, including IR pitching, local meetups, and post-exhibition consulting.
During their participation in AWE last year, Seoul companies engaged in practical discussions on technology cooperation and joint business possibilities through exchanges with global corporations. Building on these achievements, the Seoul Business Agency has expanded the number of participating companies this year and further enhanced the program’s overall level by introducing an IR pitching program to introduce companies to overseas investors effectively.
The Seoul Business Agency particularly fosters Seoul DMC (Digital Media City) as a strategic hub for the XR industry. As part of this initiative, an XR Center will officially open in January 2026, enabling one-stop services from technology demonstration to content creation and commercialization. Through this, the agency plans to continuously strengthen support for Seoul’s XR companies to showcase competitive technologies in the global market.
This support for AWE USA 2025 participation is considered a strategic step that goes beyond simple exhibition participation. It positions Seoul as a leading hub for the Asian XR industry and the Seoul Business Agency as a connecting platform for the global XR hub.
Hyun Woo Kim, CEO of the Seoul Business Agency, stated, “Participation in AWE USA 2025 will be a stepping stone for Seoul XR companies’ technological capabilities and creativity to lead to tangible results in the global market.”
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