Intel is reportedly launching a research in Israel that aims to develop devices that can mimic the human brain and learn more about its user. Intel’s Collaborative Research Institute for Computational Intelligence together with specialists from the Technion in Haifa and the Hebrew University in Jerusalem will be carrying out the research. Justin Rattner, Intel’s Chief Technology Officer, said that smartphones are dumb devices and that machine learning is a huge opportunity.

“My smartphone doesn’t know anything more about me than when I got it,” he added. Intel’s new technology promises to create new applications, such as small, wearable computers that can enhance daily life. “For example, if a user leaves his car keys in the house, the device will in the first week remember where he left them and by the second week will remind the user to pick up his keys before leaving home,” Rattner explained.

He added that the said devices will be available by 2014 or 2015. Intel claims that it has already implemented the technology in digital signs they have created for Adidas. The digital sign is reportedly capable of determining the shopper’s gender, age, and shoe size while suggesting the suitable shoe for the shopper. Rattner concluded that this new technology is a part of Intel’s expansion beyond the company’s traditional semiconductor business.

Filed in Concepts. Read more about .