You know the idiom of reading someone like a book – well, the same can be said of the Kobo Arc, except that its choice of reading material is you, the owner. Yes sir, we said that right, the Kobo Arc is a 7″ Android-powered eReader that will definitely tread upon the hallowed ground of the Google Nexus 7 as well as the Amazon Kindle Fire, although chances are we will get a look at a newer generation Kindle Fire later this morning. But I digress – what does the Kobo Arc have to offer that will make it stand out from the rest of the crowd?

For starters, the Kobo Arc was said to be designed to reflect your personal experiences through the discovery of preferences, tastes and passions of each individual across a different range of content. It comes with the unique Tapestries interface that makes it a whole lot easier (or at least Kobo hopes to) to search for new videos, uncover new movies, discover new eBooks and websites among others. “Pin” whatever you like, and Kobo Arc will use that repository of information to deliver more of the same genre down the road.

Hardware specifications include a 7″ IPS display at 16 million colors and 1280 x 800 resolution, Wi-Fi and USB connectivity, a 2-megapixel front facing camera, 1GB RAM and powered by a 1.5GHz dual-core processor. It will run on Android 4.0 Ice Cream Sandwich, and opens the door to Google Play as well so that you can get your Angry Birds action going on without missing a beat. The battery life is said to deliver up to 10 hours of reading, and 2 weeks on standby. You can choose from 8GB or 16GB models which will retail for $199.99 and $249.99, respectively. Competitive, don’t you think so? [Press Release]

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