According to a new report Intel has started shipping its latest Haswell chip to PC manufacturers. Though it has not officially been confirmed yet by Intel, the chips have reportedly started reaching major manufacturers and products based on it are expected to launch this quarter. It is expected that Intel will make an announcement regarding Haswell chips at the IDF conference, due to take place next week in Beijing. Haswell, Intel’s most power efficient mainstream processor, was touted by CEO Paul Otellini as the single largest generation-to-generation battery life improvement in Intel history.

A range of ultrabooks and tablet/laptop hybrids will be powered by the Haswell processor. According to the latest media note from Intel, the 4th generation Haswell core is on track for a mid-year launch. The Haswell processors retain a 22nm process similar to that of Ivy Bridge processors, though there’a new microarchitechture for improved performance. There will reportedly be 14 new CPUs across the Core i5 and Core i7 brands which will use an entirely new CPU socket called LGA 1150 on Lynx Point chipset motherboards, split in to six standard power SKUs and eight low power SKUs.

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