It was last week when LG officially announced their latest smartphone, the LG G2. Given that the G2 will be the company’s flagship smartphone for the moment, naturally LG is doing everything they can to get the word about the device and has probably spent a lot of money on marketing and promotions, but it seems that over in South Korea, LG’s marketing stunt might have actually shed negative light onto the company and its product, rather than casting them in a positive light.

Basically what LG did was that the released a bunch of balloons into the sky with the balloons containing vouchers which would give winners a free handset. Since we can’t fly, the next best thing would be to shoot these balloons down, which some in the crowd attempted to do with BB guns, but unfortunately this resulted in innocent bystanders getting shot by accident rather than the balloons. LG has since apologized for the fiasco and will cover the cost of medical fees, with future events to be cancelled. South Korean news outlets have posted videos of the event, so if you’d like to see what went down, check out the video above.

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