Time and time again it has been rumored that Amazon is developing a set-top box, one that would compete against the likes of Apple TV and Roku. The company is yet to acknowledge the existence of such a product, but in recent weeks, rumors about Amazon’s set-top box have started to escalate once again. It was initially said that the device might be released later this year, possibly around the holiday season. A new ATD report claims that Amazon won’t be able to launch the device this holiday season, it expects the company to launch the set-top box next year.

Citing “industry sources,” the report claims that Amazon’s set-top box might not be launched until spring, 2014. Apparently there are two different theories regarding this delay. One is that Amazon isn’t satisfied with how the device performs at this point in time, so its looking to make some improvements. The other is that Amazon’s management isn’t dazzled by the product, and they believe its a lot like the other similar devices that are available in the market right now. It was only last week when we heard that there was a possibility of Amazon pushing back the announcement of its TV offering. This is the second report to suggest the same, despite the fact that Amazon is yet to confirm if it has any plans of entering the TV market.

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