Last we heard, Android is currently dominating the smartphone market and it looks like that is a trend that does not appear to be slowing down, thanks to Android’s open source system that allows a variety of manufacturers to create devices without having to pay any licensing fee to Google. With that being said, shouldn’t developers be more interested in developing for Android since it has a much larger user base? While that is one way of looking at it, it seems that according to data compiled by Business Insider, it was found that in terms of monetization, another great incentive for developers, iOS offers a return rate which is five times that of Android overall.
Basically for every $1 earned by iOS developers, Android developers only earn $0.19, but if we were to look at paid downloads and in-app purchases, the gap isn’t as wide with Android developers earning $0.43 to every $1 iOS developers make. In fact it was found just last month that ads on Apple’s platform actually yielded returns 1,800% higher compared to the same ads found on Android, which according to advertising firm Nanigans, “Audiences cost more on iPhone, and the reason is that it’s worth it.” What do you guys reckon?