Late last month Microsoft launched Xbox Video on the web, prior to releasing the app for its Windows Phone devices. However today the company has finally released the Xbox Video Windows Phone app. Through the app users can purchase and stream content on their mobile devices, they can also download movies and TV shows to a WP device for offline viewing. The launch of Xbox Video on Windows Phone opens up a whole new repository of content for existing as well as prospective WP users.

Despite the fact that the Xbox Video app on Windows 8, Xbox One and Xbox 360 supports HD viewing, users can’t access HD content through the Windows Phone app. Even the web version of Xbox Video doesn’t support HD playback. This app was initially supposed to be launched alongside the web version, but Microsoft ended up taking almost three weeks before finally releasing it for its mobile platform. All content that has already been rented or purchased through the service will automatically show up on the app once the user signs in. Xbox Video is now a unified source for purchasing content on a variety of Microsoft devices, as well as WP devices from other OEMs. Xbox Video for Windows Phone is available as a free download from the Windows Phone Store.

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