LUMIX DMC-ZS40[CES 2014] Not all digital compact cameras are created equal, although at times, I do wonder as to the wisdom of churning out point-and-shoot models considering how the high end smartphone cameras these days are able to deliver pretty decent shots. Well, CES 2014 is the platform for the Panasonic LUMIX DMC-ZS40 to shine, where this particular compact camera will boast of 30x Ultra Zoom capability alongside Wi-Fi and NFC capability, not to mention GPS navigation. Not only that, it comes with a fully flexible manual shooting mode and 60p Full HD video recording capability to boot.

This super slim digital compact camera will feature a LVF (Live View Finder) that boasts of a powerful 30x optical zoom (35mm equivalent: 24-720mm) and it will also boast of functions that will help you enjoy a more advanced level of photography including a Control Ring, RAW compatibility and Focus Peaking. Panasonic has also successfully integrated a 24mm ultra wide-angle 30x zoom lens into a slim, flat body and the advanced HYBRID O.I.S.+ (Hybrid Optical Image Stabilizer Plus) that should do its job in eliminating the shaky hands effect whenever you shoot a photo or capture a video. Are there any takers for the Lumix DMC-ZS40? [Press Release]

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