One of the biggest sporting events of the year is about to take place soon. Super Bowl 2014 will be watched by millions of fans in the U.S. and around the world, who will no doubt be consuming information and content about the game throughout Super Bowl Sunday. In a bid to rival Twitter as one of the biggest destinations for real-time online conversations, Facebook has struck up a new deal with Fox Sports for the Super Bowl broadcast.

Facebook’s push to brand itself as a popular hub for real-time conversations has been quite evident since last year, just recently the social network launched a new “Trending” list in the News Feed, letting users see at a glance the topics generating the most buzz on Facebook. Under this partnership, Fox will include content from Facebook into pre-game programming, content will include things like public comments on the world’s largest social network as well as Instagram about Super Bowl 2014, and also fan statistics based on data from Facebook users. More than 100 million people are expected to watch the game this Sunday, as the Seattle Seahawks take on the Denver Broncos at the MetLife Stadium. Interesting fact, NFL is going to block video streaming of the game inside the stadium to ensure that attendees have enough bandwidth to stay connected to their favorite social networks.

Filed in Web. Read more about and .