It seems that going public is one of the more popular ways to raise money these days, and King, the maker of the hugely popular Candy Crush game, has decided to go public, having targeted a whopping $500 million along the way. King hopes to float on the New York Stock Exchange, and hopefully all of that money raised would be able to be translated into new and upcoming games which will continue to be “time killers” along the way. Over the years, the likes of Candy Crush as well as other titles including Pet Rescue Saga have squeezed out Zynga which used to be top of the hill.
Mobile users continue to be a growing revenue stream for game developers, and Candy Crush is right now the biggest game on Facebook after having knocked off Zynga’s Farmville from its perch. According to King, over 1 billion of its games are played globally, and the company is said to make around $850,000 in revenue daily from players who purchase in-game credits so that they can continue in their quest to unlock all of the delicious pieces of candy that are trapped in jelly and other forms of obstacles. Do you think that going public should be the one and only route taken by game developer studios?
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