Facebook today announced that it is rolling out a new design for Pages. For those who don’t know, Pages are essentially public profiles for brands, celebrities and businesses. The new look of Facebook Pages is based upon the simplified Timeline design that was rolled out for the social network’s mammoth user base last year. It aims to be clean, simple and easy to read. Facebook wants to make it easier for users to locate important information related to the Pages, the new look only extends to the desktop for now.

To reduce clutter, the new Facebook Pages design borrows a page from Timeline’s book and sorts content such as posts and media in separate columns. This not only improves visibility, but also makes the Page much easier on the eyes of the user. A new column on the left hand side contains important information, in the case of businesses, it would display working hours, location and photos. Feed of all Page posts is shown in a column on the right hand side.

A slight tweak has also been made for Page administrators. They will now be able to see an overview of how their ads are performing, regardless of where they might be in the admin dashboard. The new Facebook Pages look is going to be rolled out during this week.

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