In order to make such data all the more accessible, it would involve working directly with one’s customers while getting a better grasp of their needs. The purchase of Gnip is essential in achieving such a vision, where Gnip happens to be a leading provider of social data and a long-standing Twitter data partner. Seeing how Twitter has grown into a platform which delivers over 500 million Tweets every single day, Gnip has done its bit in collecting and digesting public data, while delivering the most essential Tweets to partners.
This acquisition could lead to even more sophisticated data sets and better data enrichments down the road, driving innovation that makes use of the unique content that is shared on Twitter. It remains to be seen just how much Twitter forked out for Gnip though. [Press Release]