We know that Apple is committed to going as green as they can. They have done this by making sure that the materials they use in their products are recyclable or are made from components that aren’t mined in conflict parts of the world. They have also gone green with their data centers, so what’s next for Apple? Well it seems that the next step for Apple is to go green with their Apple Stores.
Now we understand that this can be tricky, because some of their Apple Stores are placed inside shopping malls where Apple might not necessarily have very much control over, but that is a goal that Apple is aiming for. This was revealed in a video with Apple’s VP of Environmental Initiatives, Lisa Jackson, who spoke with Fortune Senior Editor, Adam Lashinsky, in the video above.
According to Jackson, “It’s a lot harder to do the retail stores. They’re all over the place. In some places they’re in a mall … literally a shopping center. In some cases, they’re standalone stores. But where they are in the grid and where they are in the world, the access to clean energy may or may not be a trivial exercise.”
Will Apple be able to do anything about their 400+ retail stores around the world? Well like Jackson said, it will be a challenge, so it will be interesting to see them try. Jackson also pointed out how their data centers are running on 100% renewable energy, and that 94% of all their corporate facilities are powered by renewable energy as well.
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