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Hewlett Packard purchased online photo sharing service Snapfish back in 2005 for over $300 million. The service is currently part and parcel of HP’s printing and personal systems group but if a report is to be believed its time at HP might be limited. The company is reportedly exploring a sale of Snapfish. HP is said to have held talks about a sale with multiple industry buyers and private equity groups.


Citing an unnamed person, because that person asked not to be named, who apparently has knowledge of the situation Re/code reports that HP considers Snapfish as a non-core product which is why it is considering selling it off. The same person says that HP has already held discussions with multiple private equity and industry buyers in a bid to sell off Snapfish.

It has also been claimed that the potential buyers who have expressed interest in Snapfish also happen to have their eye on other online photo sharing services that are similar to the one that HP is trying to sell, Shutterfly is one prime example. It has already been reported multiple times that Shutterfly has been trying to find a buyer and its expected to complete a sale in the near future but its unclear right now who will be picking it up.

HP declined to comment on this report when contacted by the scribe, but if a deal does go through, we’ll definitely get to hear about it through the official channel.

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