victoria-secret-heart-rate-braA sports bra that comes equipped with a heart sensor is not new, but this does not mean it is one market niche that should not be explored. Lingerie brand Victoria’s Secret has jumped aboard the wearable tech bandwagon this time around, where they are selling a new sports bra for approximately $75, and this sports bra comes with integrated electrodes which will hook up to a heart rate monitor.


Since the integrated technology remains hidden from view, it is a whole lot more aesthetically pleasing compared to the slew of plastic wristbands that are an eyesore, which have made up the early years of this particular market space. Hence, smart garments could prove to be the next step in the evolution of fitness wearables that are not aesthetically pleasing.

Do bear in mind that this Victoria’s Secret sports bra will not come with a built-in heart rate monitor, but rather, it will carry a pair of electrodes which will hook up to your skin, enabling a heart rate monitor to be connected to the other side. It is touted that the electrodes will fit “most clip-on heart rate monitors from leading brands”. We do hope that a full compatibility list will be revealed soon so that consumers can make a more informed purchasing decision.

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