The folks at Dish have already unveiled their plan of going after cord cutters who are moving away from the traditional model of watching and paying for TV but they’re not done yet with millions of subscribers who still use its pay-TV service. For them, it has announced the launch of a new 4K ultra HD set-top box which will bring content in ultra high definition to compatible TV sets.

Dish calls the 4K Joey the “industry’s first ultra hd set-top box” which is capable of playing 4K content and supports all UHD TVs with HDMI 2.- and HDCP 2.2. The receiver is quite thin so it can easily fit behind a wall-mounted 4K TV. It features Bluetooth support and picture-in-picture.

4K TVs have been around for a couple of years now but content sources have been limited. Online streaming services like Netflix have started streaming content in 4K only recently and pay-TV providers haven’t made the switch just yet. Dish’s latest move will go a long way in expanding the reach of 4K content.

According to the company the 4K Joey will be available for customers in Q2, 2015. Customers only need to connect it to an existing Hopper to enjoy content in 4K ultra high definition.

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