While smartphone OEMs are churning out phones with larger displays each year, it seems that the US market is one that has somewhat resisted the urge to get on board. However all of this seems to be changing, according to the recent numbers shared by Kantar Worldpanel in which it was revealed that phablet sales accounted for 21% of all US smartphone sales in Q1 2015.
Now 21%, depending on how you look at it, can be thought of as a small percentage of the market, but when you consider that last year that number was at 6%, this is a pretty huge increase and is a little over three times than the previous year! So who can the US smartphone market thank for this increase? As it turns out, Apple.
Kantar’s numbers have revealed that of the 21%, 44% belonged to the iPhone 6 Plus which sports a 5.5-inch display. The company’s survey found that display size was very important to consumers when making a decision with 43% of iOS users and 47% of Androids agreeing to this point. Now despite the iPhone 6 Plus accounting for almost half of the 21%, Android is still leading the US market.
Google’s mobile platform commands 58.1% of the US smartphone market which is actually an increase of 0.2% from Q1 2014, suggesting that the battle for platform supremacy is starting to normalize.
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