sprint

Sprint today announced that it is doing away with its $50 iPhone plan in favor of an all new plan that it calls “All-In,” the idea behind this plan is to be upfront with customers about the charges that they have to pay for the wireless service as well as the device cost. Sprint says it has decided to do this while competitors generally only advertise the price of the service and don’t mention the device cost.

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Previously the carrier offered a $50 plan for iPhone users which included unlimited talk, text and data, the plan was only meant for iPhones and excluded the $20 per month device cost of a base model 16GB iPhone.

The All-In plan is going to bring in a $10 increase, with the unlimited talk, text and data service now costing $60 per month along with $20 per month device cost for a base model 16GB iPhone 6, this works out to be $80 per month.

Sprint says that customers who are already on the $50 iPhone plan will be grandfathered in but new subscribers won’t get that option, they will have to go with the All-In plan.

The carrier hopes that by simplifying the costs associated with purchasing and running a smartphone on its network is going to bring in more customers, and it’s also preparing a marketing push with football superstar David Beckham to pitch this new program to customers.

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