Back in the day, BlackBerry was doing well in both the hardware and software segments, but lately their hardware has been taking a hit what with companies like Apple and Samsung dominating the smartphone market, so much so that BlackBerry’s shift of strategy to software could see a reduction in the number of phones they make a year.
Speaking in an interview on Fox Business, BlackBerry’s CEO John Chen revealed how the Canadian company was planning on further streamlining their business, which would basically entail them reducing the amount of smartphones they make every year. As Chen points out, the company usually churns out about 4 phones a year.
However moving forward with the focus being on software, he thinks that BlackBerry could reduce the number of smartphones to about 1-2 which is actually rather drastic, especially when you consider brands like Samsung and LG who flood the market with at least 5-6 different models a year, if not more.
That being said, this method has worked for companies like Apple who only puts out 2 phones a year at most. We’re not sure how this will work out with the rumors that BlackBerry is planning on creating Android handsets, but we guess we’ll just have to wait and see. In the meantime how do you see BlackBerry’s newfound strategy working?
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