BlackBerry makes pretty solid devices in terms of its quality and its operating system. However if there is one thing that they don’t have is a strong ecosystem, unlike iOS or Android where there are millions of apps to choose from. Granted you don’t need all of them, but it’s always nice to have options.
This is something that BlackBerry’s CEO John Chen admitted the company needs to work on. Speaking at a talk at the Churchill Club in Palo Alto, California, Chen said that BlackBerry devices need more apps, but interestingly enough he stopped short of admitting that the company was working on a BlackBerry Android handset.
Last we heard, BlackBerry is prepping an Android handset that could be unveiled in November. Assuming the rumors are true, this will pretty much solve BlackBerry’s app problem. As it stands, BlackBerry 10 handsets can run Android apps, although the experience is usually less than ideal since these apps weren’t designed or optimized for BlackBerry to begin with.
By creating an Android phone, BlackBerry will essentially continue making hardware its customers love, while at the same time appealing to potential customers who had previously held back due to the lack of a strong ecosystem, but what say you? Will the jump to Android help revive the company’s hardware business?