iphone-6s-6s-plus-launch__43One of the new features of the iPhone 6s and 6s Plus is 3D touch. This feature can detect the pressure put on the display of the phone to activate certain functions. For example tapping lightly might bring up a peek at a new message or email, but pressing a bit harder will actually launch the message in full.

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How it works is Apple embedded a sensor under the display of the phone. It might seem pretty simple when summarized like that, but in an interview with Bloomberg, Apple reveals just how hard it really was. It wasn’t so much the engineering, which was pretty hard as it is, but rather the hard part was trying to get in the head of their users.

According to Apple’s SVP of software engineer Craig Federighi, “You’re trying to read minds. And yet you have a user who might be using his thumb, his finger, might be emotional at the moment, might be walking, might be laying on the couch. These things don’t affect intent, but they do affect what a sensor sees.”

Federighi also adds that nature’s laws such as gravity also complicated things. “We have to do sensor fusion with accelerometers to cancel out gravity—but when you turn [the device] a different way, we have to subtract out gravity. … Your thumb can read differently to the touch sensor than your finger would. That difference is important to understanding how to interpret the force.”

The report is a pretty insightful look at how Apple thinks and how the feature was created, so if you’d like to learn more you should pop on over to Bloomberg’s for the full interview.

Filed in Apple >Cellphones. Read more about and .

Product
Diagonal (inches)4.7"5.5"
Megapixel12-MP12-MP
Battery Capacity (mAh)1715 mAh2915 mAh
Processor NameA9A9
RAM Options2GB2GB
Street Price$185 iPhone 6s on Amazon$725 iPhone 6s Plus on Amazon
Link to full specsiPhone 6s Full specs and detailsiPhone 6s Plus Full specs and details
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