If you think Apple is all about the iPhone 6s as well as the iPhone 6s Plus, think again – the Cupertino tech giant is a whole lot more than that. In fact, business users happen to be a rather large target group for them, and Apple’s CEO Tim Cook says that the company is unable to be at where they are today if it were not for enterprises. Tim Cook also mentioned that Apple raked in approximately $25 billion in revenue from its enterprise operations alone in the past 12 months (ended in June), with Microsoft pulling in $93.6 billion in total revenue in the same time frame – while Apple outpaced Microsoft by two and a half times more at $224.3 billion.
Apple acknowledged that they were unable to hit such high figures if they did not forge partnerships with companies in the same vein as IBM, Cisco and Microsoft. Cook said, “This is not a hobby. We don’t have deep knowledge of all the verticals the enterprise deals with. We need to partner with people. Island days are gone.”
According to Cook, the IBM partnership “aims to define the way work is done, address key industry mobility challenges and spark true mobile-led business change.” Not only that, it was just last year when Microsoft made available its widely used Office software to run on the iOS platform after umpteen years.