Not too long ago Verizon announced the launch of its own video streaming service, it’s called Go90, and the company has been working hard to bag exclusive content which will hopefully entice people to pay for the service. It has now been announced that Verizon and the National Basketball Association have inked a deal which brings live NBA games as well as original content to the Go90 service.

Even though the service is owned by Verizon, you don’t necessarily need to be a Big Red subscriber in order to access content offered by this service. As part of the deal with the NBA subscribers will be able to watch original content and highlights on-demand. They will be allowed to share clips over social media and text as well.

It will also be possible to stream live NBA games via the application however to do that you must first purchase an NBA League Pass, it’s really not that different from the experience NBA’s GameTime app offers, but highlights and original content are an added incentive for Go90 subscribers.

Go90 does have plenty of content for sports fans, clips from the NFL Network and ESPN are also available for subscribers, while there’s content from the likes of MTV and Comedy Central for those who like a bit of entertainment as well in between their sports.

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