In-app purchases are just one of the ways that Snapchat makes money from the millions of people that use its ephemeral messaging service. For example if you’d like to have the ability to replay snaps you can get it by paying Snapchat which will then allow you to replay snaps. It has now come up with a new idea to make money and that’s by selling you filters that you can apply to your selfies to further spice up your selfie game.
The filters are actually called Lenses, which have been available in Snapchat for some time now, and paid options will be sold through the Lens Store. Aside from the half dozen or so filters that are available for free on a daily basis some 30 lenses will be offered as paid options at $0.99 each.
Once a user purchases a filter then it’s theirs to keep forever, it will be displayed in the app between free and paid add-ons, it’s a one time investment that will enable you to use that filter again as many times as you want.
For now though Snapchat users in only a few countries can make in-app purchases, users in countries like the United States, United Kingdom, Canada, Brazil, Australia and a few European countries, but the company has said that it’s going to expand this to other countries in the near future.