tcl-12[CES 2016] TCL has certainly made a name for itself when it comes to affordable yet quality TVs over in the US, and this time around, the company from China has introduced the new TCL 65” X1 4K Ultra HD TV that will be the first model of the X1 series which will roll out in the US later in 2016. The Press Day event saw TCL demonstrate its Dolby Vision HDR technology which certainly wowed the eyeballs present, although when action in movies are so fast paced, one would be hard pressed to appreciate the vivid imagery and colors shown – it would be far better suited to show off highly detailed works of art and stills.

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Apart from that, what is great visuals without audio, right? The audio quality of the TCL X1 4K Ultra HD TV also pumped out great quality music, where the introductory riff to the Eagles’ Hotel California was played, and it certainly sounded as though it hailed from a high end speaker set – where in reality, it was the doing of the X1 TV’s audio system itself without any help from external speakers. Truly, this is another leap in the right direction, although the triple-circular design on each side of the X1 does make it look slightly “cheap” on the outside.

TCL and Dolby are also working alongside major streaming service providers, including VUDU, so that one can gain direct access to the latest HDR premium content from leading studios. It will run on the new TV+OS 3.0 to make it jump aboard the “smart TV” category. Expect the new TCL X1 series with Dolby Vision to arrive Stateside some time in the second half of the year. Before leaving the stage, the presenter did mention that there might be a Swarovski-laden model some time down the road, so keep your fingers crossed if you’re up for some bling in your living room.

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