Under the current administration, the White House has really taken to social media and the man in the Oval Office has also established his online presence on the two most popular social networks: Facebook and Twitter. Now, though, POTUS is headed over to a network that’s much more popular with teens and the younger generation, because the White House has just joined Snapchat.
The White House released a statement announcing its arrival on Snapchat, pointing out that with a majority of the smartphone users being between the ages of 13 and 34 and many of them using Snapchat, this move will allow it to engage with that audience in “new and creative ways.”
“WhiteHouse,” that’s what the official account is so aptly called, Snapchat users can now add this profile in their apps to check out the Presidential residence’s official story which starts off tomorrow by providing a behind the scenes look at the White House’s preparations for President Obama’s final State of the Union address. This will include footage that won’t appear anywhere else and that’s quite a big incentive to follow the White House on Snapchat.
The first post has already been sent out by the official White House Snapchat account, it didn’t show the president instead it was his desk in the Oval Office, and it remains as yet unclear whether President Obama will control the account himself as long as he’s in the White House.